Heidi Roux
UX & Product Design Leader
I’m a design leader with deep experience guiding teams through ambiguity—shaping strategy, setting creative direction, and building systems that scale. I’m drawn to complex problems where vision, structure, and human behavior intersect.
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My work takes strategic thinking and translates it into hands-on design. I partner closely with product, engineering, and business leaders to align vision, define what matters most, and translate abstract goals into clear, usable experiences. I’m particularly effective in environments where the path forward isn’t obvious and solutions need to evolve over time.
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I’ve led design across consumer and enterprise contexts, shaping products and platforms used at scale. While my background spans multiple industries, the common thread is a focus on clarity, engagement, and thoughtfully designed systems that support long-term adoption, for both users and the teams who build them.
Featured Case Studies
Leadership & Impact
AI in UX Workflows
Introduced AI-assisted workflows to accelerate research, exploration, and early experience prototyping.
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Scaling Design Systems:
Managed teams building a design system spanning multiple products to ensure consistency and reduce rework
Global Team Partner
Led cross-cultural design collaboration across distributed teams, aligning vision and execution.
Behavior Change Strategy
Defined experience models that use gamification and progression to support meaningful behavior change.
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