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Heidi Roux

Strategic UX & Product Design Leader

I’m a UX leader who blends strategy, behavioral science, and storytelling to craft interactive experiences people love.

 

With over 20 years in design and 15 in UX, I’ve led global teams to create products that feel effortless, engaging, and emotionally resonant. My work turns goals into journeys — from gamified wellness adventures to story-driven digital worlds. I collaborate closely with product management, engineering, and stakeholders to connect strategy with execution, helping teams bring ideas to life through evidence-based design thinking and practical process improvements.

Featured Case Studies

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Behavior Change Strategy

Identified long-term engagement gaps and designed a model to increase user retention.

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Daily Habits to Pathways

Transforming habit tracking into a guided, gamified learning experience.

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Making Research Part of the Process

Built UX research practice to shift product direction from assumptions to evidence-based decisions.

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Leadership & Impact

AI in UX Workflows

Introduced AI-assisted workflows for research and wireframe creation.

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Scaling Design Systems:

Managed teams building a design system spanning multiple products to ensure consistency and reduce rework

Global Team Partner

Cross-cultural UX collaboration across the Pacific Northwest and Vietnam

Behavior Change Strategy

Created a model to shape product vision around gamified behavior adoption.

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Marble

A Little About Me

I help teams turn insight into simple, effective health experiences—through strong strategy, clear process, and thoughtful craft.

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