top of page
heidi-portrait.jpg

Heidi Roux

UX & Product Design Leader

Design professional with 20+ years in design and 15+ in UX/UI, delivering UX strategy and hands-on design across global products to create meaningful digital experiences that improve health and well-being. I blend strategic vision with hands-on leadership, connecting product strategy, behavior change science, and AI/ML innovation to deliver results that resonate with users and drive business impact.

Leadership

Leading with Strategy, Empathy, and Clarity

I believe design leadership is about more than managing projects — it’s about empowering people. My approach blends strategy with human connection, helping teams deliver meaningful products while growing in confidence and skill.

Featured Case Studies

behavior change.png
Behavior Change Strategy

Aligning features with long-term engagement.

​

View
Screenshot 2025-08-20 at 5.41.24 PM.png
Gamification in WebMD ONE

Designing motivating, behavior-driven interactions.

View
research1.png
Making Research Part of the Process

Bringing the user’s voice into product strategy through practical research.

View

Leadership Highlights

AI in UX Workflows

Introduced AI-assisted workflows for research and wireframe creation.

​

Scaling Design Systems:

Managed teams building a design system spanning multiple products to ensure consistency and reduce rework

Global Team Partner

Cross-cultural UX collaboration across the Pacific Northwest and Vietnam

Behavior Change Strategy

Created a model to shape product vision around gamified behavior adoption.

​

Marble

A Little About Me

I help teams turn insight into simple, effective health experiences—through strong strategy, clear process, and thoughtful craft.

bottom of page