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Heidi Roux

UX & Product Design Leader in
Human Motivation & Experience Design

I’m a UX leader who blends strategy, behavioral science, and storytelling to design engaging, emotionally resonant experiences.

With 20+ years in design and 15+ in UX, I’ve led global teams creating products people return to — from behavior-change platforms and gamified learning systems to complex digital ecosystems. I partner closely with product, engineering, and leadership to turn insight into clear, scalable experiences that balance human needs with business outcomes.

Featured Case Studies

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Behavior Change Strategy

Designed an engagement model that addresses long-term motivation and sustained user return.

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Daily Habits to Pathways

Transforming habit tracking into a guided, gamified learning experience that builds momentum over time.

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Making Research Part of the Process

Built UX research practice to shift product direction from assumptions to evidence-based decisions.

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Leadership & Impact

AI in UX Workflows

Introduced AI-assisted workflows to accelerate research, exploration, and early experience prototyping.

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Scaling Design Systems:

Managed teams building a design system spanning multiple products to ensure consistency and reduce rework

Global Team Partner

Led cross-cultural design collaboration across distributed teams, aligning vision and execution.

Behavior Change Strategy

Defined experience models that use gamification and progression to support meaningful behavior change.

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Marble

A Little About Me

I help teams turn insight into clear, engaging experiences through strong strategy, thoughtful systems, and human-centered craft.

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